Design reviews bring marketing, engineering and product management teams together to evaluate and refine product designs or service offerings, driving product life-cycle and evolution, from initial concept through first customer shipment and beyond.

Since 1986, HEI has participated in product design and concept reviews for clients in support of both private and government-funded research and development programs. Our roles have been diverse, ranging from total product management to consulting support as a member of the product development team.

Our staff bring their extensive knowledge and fresh perspectives to the table, providing clients with a wealth of information such as technology issues, standards and safety compliance, and product price/cost points. We analyze feature-function-benefit data, determine the marketplace perceived product benefits, and other competitive issues.

A key HEI service is the blue-ribbon Product Review Panel, bringing together representative key end-users under NDAs, for a critical look at a new product's qualities vis à vis the market's needs. As both planner and facilitator, we elicit valuable intelligence, useful for new and existing products, for support services, and for charting industry and market directions.

At HEI, we take client confidentiality very seriously, whether as part of our preliminary discussions or under a non-disclosure agreement. Let's talk in confidence about how we can help your company develop the best possible product.

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