HEI worked closely with one client's marketing staff and graphics designers to prepare materials for corporate and product image, advertising, brochures, installation and operating manuals, and product packaging. As well, we prepared contents for press kits (including corporate and executive profiles, white papers, and other materials), oral presentations for trade shows, speeches, and consultant and sales force newsletter material. Use of the HEI-produced collateral materials resulted in one of the most successful teleconferencing new-company and new-product launches ever!

Another client developing new technology products, needed to ensure each product would have the features, functions, benefits and price point to eclipse its competition. HEI provided the expertise, research and analysis, resulting in the launch of a series of successful products.

When a cutting-edge technology client experienced internal communications problems between its marketing and engineering departments, HEI bridged the gap to ensure on the one hand, that engineering designed the product to meet marketing's expectations, and on the other, that marketing understood the feasibility limitations on the engineering side.